Neil Issa
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NEIL ISSA · FOUNDER / CEO / BUILDER

I turn technology into businesses that work.

Founder & CEO, FrameShift AI Labs
Creator of PopFrame

Explore My Work Connect With Me
Neil Issa, Founder and CEO of FrameShift AI Labs
A business perspective.
A builder’s instinct.
EXPERIENCE, APPLIED TO WHAT’S NEXT.Scroll to explore

25+Years in technology

Founder & CEOFrameShift AI Labs

Founder & former CEOCatalyst Technology Group

Acquired by AcrisureCatalyst announcement ↗

CreatorPopFrame

THE NEXT CHAPTER

Experience doesn’t stand still.
Neither do I.

I spent more than two decades building and leading Catalyst Technology Group before its acquisition by Acrisure.

Today, I’m building the next chapter through FrameShift AI Labs and PopFrame, combining business experience, product thinking, automation, and AI to create things people actually use.

Meet NeilIntroduction film coming soon

01 / CURRENT WORK

What I’m
building now.

Two sides of the same idea: use technology to make something genuinely more useful.

Colorful original PopFrame artwork in a black frame above a sofa

POPFRAME

Your imagination.
Made for your wall.

A product of FrameShift AI Labs.

PopFrame lets people create one-of-one artwork around their ideas, style, colors, and space, then turn their favorites into physical canvas prints.

Building it brings together nearly everything I enjoy: product strategy, generative AI, user experience, creative direction, automation, e-commerce, and figuring out how all the pieces work together.

FOUNDER · PRODUCT STRATEGY · AI WORKFLOWS · CREATIVE DIRECTION

Explore PopFrame
FrameShift
AI LABS

FOUNDER & CEO

Practical AI.
Built around the business.

FrameShift AI Labs helps companies move from AI possibilities to working solutions through strategy, custom development, connected workflows, and automation.

Our own product development work gives us the perspective of builders, not spectators.

Explore FrameShift AI Labs

POPFRAME / SELECTED FILMS

Imagination, in motion.

Three short stories that turn PopFrame’s promise into something you can see and feel. Creative direction, AI filmmaking, and product storytelling, working together.

Visual Storytelling · 0:47

Caught on Canvas

A desert chase takes an unexpected turn when a bird finds a better escape inside a framed landscape. A playful example of making the artwork itself the heart of the story.

Brand Filmmaking · 1:34

The One-of-One Job

A museum heist built around a piece no one can replace. Cinematic scenes, character dialogue, and a reveal turn PopFrame’s one-of-one premise into a brand story.

Product Storytelling · 0:36

Can’t Escape Bedtime

A child’s dinosaur adventure becomes artwork for his room. The film connects imagination, a familiar family moment, and PopFrame’s creation-to-canvas experience.

02 / EXPERTISE

Business judgment.
Technical depth.
A builder’s mindset.

My career has rarely fit neatly into one discipline. That’s become increasingly useful.

01

Business Leadership

More than two decades of running a technology company taught me to think about the whole business: strategy, customers, sales, operations, teams, technology, and the economics underneath all of it.

02

Applied AI

I focus on using generative AI, agents, multimodal systems, and evaluation workflows to create useful products and improve real business processes.

03

Product & Creative Technology

I enjoy connecting product strategy, user experience, personalization, image and video generation, and commerce into experiences people can understand and actually want to use.

04

Automation & Connected Systems

I design workflows that connect systems, reduce repetitive work, and let small teams accomplish significantly more.

Experience across Azure, Microsoft 365, APIs, SQL, Power Automate, Power BI, AI-assisted software development, cloud architecture, and technology operations.

03 / THE FOUNDER STORY

Built from the
operator’s side
of the table.

CATALYST → ACRISURE → THE NEXT CHAPTER

“I chose to start again.”

I founded Catalyst Technology Group and spent more than two decades building and leading the company.

Running a technology business taught me something that still shapes how I approach new ideas: the technology is only one part of the problem.

You have to understand the customer, make the economics work, build repeatable systems, make decisions with imperfect information, and ultimately deliver something people depend on.

After Catalyst’s acquisition by Acrisure, I had the opportunity to decide what I wanted to build next.

Today, I’m applying that experience to FrameShift AI Labs, PopFrame, and a new generation of products made possible by AI.

Read the acquisition announcement

HOW I THINK

The questions I keep asking.

  1. 01

    Can this be dramatically simpler?

  2. 02

    Can we automate it?

  3. 03

    Why does the product work this way?

  4. 04

    Would a customer actually understand this?

  5. 05

    What can AI do here that wasn’t practical before?

  6. 06

    Can we test the idea before building everything?

  7. 07

    What would we build if we were starting from scratch today?

04 / BEYOND WORK

Beyond
the screen.

Outside work, I travel extensively.

Exploring different cities, architecture, art, food, and cultures keeps changing how I think about creativity, design, business, and the experiences people respond to.

A laptop usually isn’t very far away.

CONNECTING THE PIECES

An operator’s perspective.
A founder’s curiosity.

My strength is connecting the pieces.

Business strategy. Technology. Product. Automation. Creative direction. Customer experience.

I enjoy moving between those disciplines and turning a promising idea into something tangible. AI has made that process dramatically faster and opened up opportunities that weren’t practical a few years ago.

That’s the part I find interesting: not predicting what AI might eventually do, but building with what it can do now.

05 / LET’S CONNECT

Let’s put a good
idea to work.

I’m always interested in meeting people building interesting things.

If you’re working on an AI product, exploring a business workflow that could be dramatically better, interested in collaborating with PopFrame, or simply working on something worth comparing notes about, let’s connect.

01

AI Consulting
& Development

Strategy, applications, and automation.

FrameShift AI Labs
02

PopFrame Partnerships
& Collaboration

Ideas for art, brands, and creators.

Talk PopFrame
03

Professional
Connections

A good conversation starts somewhere.

Connect on LinkedIn